Book Summary Better Business Writing – Engage readers – Tighten & brighten – Make your Case – By Bryan A. Garner SECTION 3 – AVOIDING THE QUIRKS THAT TURN READERS OFF Chapter 16 Don’t anesthetize your readers It is obvious that your shouldn’t put your audience to sleep. Best conversationalists make the topic fascinating through their technique. They use strong…
Writing
Better Business Writing – Book Review IV
Book Summary Better Business Writing – Engage readers – Tighten & brighten – Make your Case By Bryan A. Garner Chapter 12 Use Chronology when giving factual account Stories are inherently chronological. It is more likely to be clear and efficient, and to keep readers interested. Just the facts that matter, and in right order. Plot out what happened,…
Better Business Writing – Book Review III
Better Business Writing – Engage readers – Tighten & brighten – Make your Case By Bryan A. Garner SECTION 2 – DEVELOPING YOUR SKILLS Chapter 8 BE RELENTELESLY CLEAR Clarity can be a double edged sword. Adopt the reader’s perspective. Always judge clarity from the reader’s standpoint not your own. Try to show the draft to a colleague for a…
Better Business Writing – Book Review II
Better Business Writing – Engage readers – Tighten & brighten – Make your Case By Bryan A. Garner Chapter 6 IMPROVE WHAT YOU HAVE WRITTEN Once you’ve written a complete draft, you’ll revise first and then edit. Revising is like re-thinking the floor plan. Editing is more a matter of fine tuning sentences and paragraphs. Allow yourself ample…
Better Business Writing – Book Review
Better Business Writing – Engage readers – Tighten & brighten – Make your Case By Bryan A. Garner It matters how you say something. Slow down just a little to study the work of PRO’s Read one piece (at least) aloud each day as if you were a news announcer. Read with feeling. Chapter 1 Know why you…