Psychology of Winners

Darren Hardy interviews Denis Waitley

Denis E. Waitley, is an American motivational speaker and writer, consultant and best-selling author. One of America’s most respected authors, keynote lecturers and productivity consultants on high performance human achievement. 10 million audio programs sold in 14 languages, Denis Waitley is one of the most listened-to voices on personal and career success. His best-selling books and audio programs include: The Psychology of Winning, Seeds of Greatness, The New Dynamics of Winning, The Seven Sacred Truths, The Winner’s Edge and Empires of the Mind. Denis Waitley books, tapes, and teaching have been experienced by millions of people ‘ from the most successful major corporations, to small entrepreneurial businesses, to individual families.

You can reach him at


The information presented here is as heard and understood by me


Significant Experience of Life – Denis Waitley at 42 years of age, a single father with four children, not enough money, in worst winter of life in Pittsburgh wrote Psychology of Winning – reached inside and wrote this for himself, not for general public.

About Personal Mastery – Turning the potential you have into progress. This has to be done progressively. Discover your own strengths as early as possible and then parlay it into activity and minimize your limitations. Do a self-audit. Develop a vision. Surround yourself with Role-models who have achieved what you desire.

Use discipline to turn knowledge into skill and skills into habits. Most we learn is by observing, imitating, repeating so it becomes internalized.


You do become what you are most exposed to. Your attitude makes all the difference. Attitude that opens you to possibilities of positive life.

Winners believe in their dreams when that is all they have to hang on to.

If you are young and haven’t achieved yet – you need to believe you can do.

There is a Gold Mine in your Goal Mine.


You will get what you expect in your life.

If you see your friends you can see your future.


Three most critical traits of a winner

  1. Belief in your potential – desire to prove it
  2. Take this success feeling – define specific targets i.e. Focus. Focus is good if you have the discipline to use role models and mentors and get skills to train and internalize.
  3. Look at failure as a fertilizer, a detour is not an end. Train over and over again until it becomes a habit.


MAGNIFICIENT OBSESSION – Winning and losing are trained habits



90% of our daily activities are habitual – we do things over and over again – internalize it and are embedded in sub-conscious.

Habits are rarely broken, they are replaced. They run deep and silent like submarines. They are replaced by watching role models, learning productive new ways. It overrides old habits, e.g. like writing over a recordable CD. It takes about a year or sooner depending upon your support groups to gain new habits.

Coach, Mentor, Role Models – Behind every world class athlete there is a world class coach. You can practice on your own but it takes much longer. Coach or a mentor can save your over 10 years.


What traits high performing individuals don’t have?

External locus of control – Outside circumstances control your life. As everything outside is controlling your life and your future.

Narrow minded and inflexible – not accepting coaching

Failure people are very emotional. They turn mole hills into mountains.


What would separate a Gold Medal Winner from A Silver Medal Winner?

SELF WORTH – We compare ourselves to super-heroes, we second guess ourselves. As we surround ourselves with negative media, gripe groups etc.

We should live more in our reality – not others reality on TV


Two best strategies of Improving Ourselves

  1. To get where you want to go you need to know where you are. Use GPS analogy to arrive where you need to be. See where you are, where you want to be in 90 days, 6 months, 1 year.
  2. What skills you need to develop – Denis uses KASH Flow – Knowledge, Attitudes, Skills, and Habits to develop. Find role models, coaches, mentors. Find people who have done what you want to do, especially in first 90 days.


What is critical in Low times?

  • Avoid grudge collecting, or group griping. E.g. If you have just been fired, don’t go to the bar and get together with others who have been fired. Instead surround yourself with those who got a job and are positive.
  • Stop stewing and start doing – Help less fortunate than yourself.
  • Get rid of clutter from your life.

Single most important Quality of Winner – Record in your own voice – your own value and listen to it over and over again.

Mind is a software and needs to keep putting good stuff in this software.

Continue to chase your PASSION not PENSION!

Keep Yearning ahead of Earning.


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